This course is conducted in English

1-Day The Secrets Of Persuasion At Work: The Psychology Behind The Factors That Influence People To Say “Yes” Course In Singapore

Develop the power of persuasive and influencing skills to persuade and influence others in any communication

The Secrets Of Persuasion At Work: The Psychology Behind The Factors That Influence People To Say “Yes” Course Overview

You can persuade and influence people to Say “Yes” in any communication.

“The key to successful leadership is influence, not authority.” –Kenneth H. Blanchard

Researchers have carried out studies demonstrating the factors that influence us to say “yes” to the request of others.  Their conclusions show there is a science behind how people are persuaded. One surprising discovery from the studies illustrate that when people decide to do a paradigm shift, they are not simply influenced by facts but by emotions. 

When we use emotions as a tool to persuade, we automatically move beyond the normal constraints of typical rapport to develop deeper relationships with others. In doing so, we are able to build trust, move towards positive mindsets and gain support for our ideas.

To achieve this, it is important to understand the psyche of those with whom we work with. In most communication, there is often resistance from the party we are trying to get the message across. To eliminate this resistance. we need to use a psychological framework which prepares us to shape the words we use to emotionally connect with the other party.

At the end of the course, learners are able to:

  • Understand the psychological appeals of persuasion
  • Differentiate the psychological effectiveness of logical, emotional and cooperative influencing strategies
  • Expand your circle of influence mentally
  • Understand the power behind the “You Attitude”
  • Lay the groundwork to your influencing
  • Apply the “Yes Ladder” psychological pacers to get the outcome you need
  • Foster person-to person mental connections by mirroring body language
  • Differentiate “zombie conversations’’ vs ‘’talent persuasive conversations’’
  • Respond positively when met with resistance

This workshop is targeted for executives and managers in need to augment their persuasive quotient.

This is a fast-paced, highly interactive workshop comprising of experiential learning activities and fun and engaging group discussions.

The activities applied accelerates adult learning while bringing forth relevance to real life situations in different industries.

Course Outline

Our Dedicated Trainer

Sandra is an ACTA-Certified trainer and an associate adult educator. She holds a Master in Science in Training and Development from University of Leicester. Sandra  revolves her trainings around practicality and simplicity, arming participants with skills to instantly apply. She is a dynamic and entertaining trainer/speaker in areas of communication strategies, leadership management as well as personal and organization productivity.

As a corporate trainer, she has been guiding various statutory boards, government-based organizations and private business enterprises in recognizing opportunities to function proficiently in competitive environments. Some of her workshops and public seminars include clients from diverse industries namely Singapore Airlines, Citibank, State Courts, CMD, SPF, Supreme court, Singapore Tourism Board, MHA, DBS bank, Citibank, Ministry of Defence, Singapore Armed Forces, Ministry of Manpower, SGH, HDB, LTA, CPF, Hilton Hotel and Neptune Orient Lines.

Apart from being a corporate trainer, Sandra is an adjunct lecturer with Singapore Institute of Technology and Singapore University of Social Sciences. She designs, develops and lectures topics on Negotiation and Relationship Management, Conflict Resolution, Communication, Integrated Thinking for Problem Solving and Decision Making, Speed Reading and Critical Thinking for Academic Writing, Research Methodologies and Transformational Leadership Skills.

A managing partner of Lateral Solutions Consultancy, Sandra provides a platform for industries to operate within various effective frameworks that integrate growth and success. Her real-world experiences with these clients place her in a better strategic position as a corporate trainer as she stays current on issues to cultivate specific skills and knowledge related to promoting employee development.

Sandra regularly contributes articles on management and communication skills as well as effective learning strategies to Straits Times Recruit. To date, Sandra authored and co-authored several books namely, How to Think Critically with Sun Tzu Art of War Stratagems, Impactful Academic Writing, Extremely Busy People’s Guide to Read Faster and Memorize Better and Think Clearer.

Online Registration

For organisations applying with more than 2 learners, please click here to download the registration form.

All registration forms should be submitted at least 2 weeks before course commencement. Many courses have pre-requisites, which are intended to foster a learner’s success in the course. Be sure to check the necessary pre-requisites before registering.

Apply Online

Course Information

Course Code:


Course Fee:

S$480.00 (Nett)

Inclusive of 2 coffee breaks with refreshments and catered/buffet lunch

Call us for a group rebate when you register in a group of 6 or more

Absentees will be charged the full course fee

Course Dates:

1 day, 9:00am – 5:00pm
(7 hrs, exclude lunch break)

If you have a group of 6 or more preparing for the same course, you can opt for your own “closed” class. Closed classes are perfect for corporate team training. 

Please note that closed class is not customised class.


For Company-Sponsored Learners: Click here to download registration form

For Self-Sponsored Learners:
Click here to download registration form

You can also register online here

For Government Ministries / Agencies on HRMS / ACE, you are unable to see our courses on the list. Please inform your Training Coordinator the Course Code, Course Title, Course Date and the Training Provider is Advanced Learning Singapore to upload into the system for registration

Course Venue:

Details of hotel will be confirmed nearer the course start date


Complimentary car park coupon upon request (subject to availability and confirmed on a first come, first served basis)


ALS reserves the right to reschedule, postpone or cancel any course, change the trainer and venue at short notice and at its absolute discretion, due to insufficient enrolment, class size, availability and circumstances outside our control

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