Advanced Learning Singapore

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1-Day The Transformative Power of Story: Using Storytelling to Lead, Sell, and Influence Course

Course Overview

This course is created, owned, and trained by its original creator,  Mr. David Goldwich. Learn from the original creator.

Telling stories is more than just a folksy way to relate to others. It is a powerful and persuasive vehicle that top leaders use to get their message across with maximum impact and minimum resistance. Logic, reason, and data lead audiences to think about your proposal, delay action, and look for reasons not to take action. Stories push their emotional hot buttons and lead to action. Stories move people.

This workshop is designed for those who persuade in business. Leaders, sales professionals, and business development people have special needs for stories that can build credibility and trust, introduce their company and product, and create a picture of how their solution can change their prospect’s life.

Learners will also have a chance to develop and tell their own stories so they can begin moving people immediately.

Upon completion of the course, learners will be able to:

  • Become aware of the many purposes stories serve in business
  • Learn the elements of a story
  • Become familiar with several story templates
  • Learn high-impact techniques to bring their stories to life
  • Use stories to
    – position themselves the way they want to be perceived
    – make themselves more likeable
    – build credibility and rapport
    – disarm skeptics
    – overcome the “Silent Objection” and build trust
    – introduce their company and their product, service, or solution
    – promote their brand
    – communicate key values
    – create a compelling picture of how their solution can change their audience’s life
    – move their audience to action

This course is for Managers, Department Heads, Sales and Marketing Professionals, Business Development Managers, Financial Advisors, Insurance Agents, Property Agents, Consultants, Lawyers, Educators, IT and Technical Professionals, Government Officials, Public Relations and Corporate Communications Officers, and anyone who has to sell tangibles or intangibles, internally or externally.

Learners are guided through practical steps of the topic with a combination of presentation and discussion, interactive sessions, group activities, story presentations and critiques and videos.

Course Information


SGD 530.00 (Nett)

Absentees will be charged the full course fees


9:00am to 5:00pm (07 hours)




Only on group request

Why Learn With Us?

Course Outline

David, the Persuasion Doctor, teaches people how to become more influential, compelling, and irresistibly persuasive as they share their message with the world. He has MBA and JD degrees and practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences.

David began lecturing and training in 1995. A provocative and engaging speaker, David uses humor and stories gathered from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. He is the author of four books and numerous articles in his field of expertise. 

David specializes in the area of persuasive communications, including:

Negotiation – David advocates the interest-based negotiation approach developed at Harvard to achieve win-win outcomes, though he can also take the gloves off and teach more hardball tactics and counter-tactics. David is the author of Win-Win Negotiations: Developing the Mindset, Skills and Behaviours of Win-Win Negotiators.

Persuasive Presentation Skills – David speaks internationally to large and small audiences. As a member of Toastmasters International he has won multiple speech competitions. David is the author of Kickass Business Presentations: How to Persuade Your Audience Every Time and Why Did the Chicken Cross the Road?: Lessons in Effective Communication. 

Storytelling in Business – Telling stories is a powerful and persuasive vehicle that top leaders use to get their message across with maximum impact and minimum resistance. David teaches the many purposes stories serve, as well as how to craft powerful and persuasive stories and master high impact delivery techniques for telling stories that move people to action.   

Influence and Persuasion – Business is all about influence and persuasion. David conducts workshops in influence and persuasion techniques, and also infuses these principles into all of his other programs.

Born and raised in Miami, Florida, USA, David has been living in Singapore and working throughout Asia since 1999.

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