Advanced Learning Singapore

Course Overview

This course is created, owned, and trained by its original creator,  Mr. David Goldwich. Learn from the original creator.

When it comes to persuasion, you can’t beat a lawyer. They can make you believe black is white one minute, and white is black the next!

Most business communications are about persuasion: selling goods and services, tangibles and intangibles, ideas and visions. The ability to influence and persuade others is essential at all levels of the organization.

In this intensive workshop participants will learn how to influence and persuade people at work and in their personal lives. They will discover how to project a powerful first impression that will impress from the get-go. They will learn to size up their target and craft a clear and concise message to maximize their own influence. Finally, participants will explore a variety of techniques to persuade others in written proposals, formal presentations, and face-to-face conversations.

Upon completion of the course, learners will be able to:

  • Understand the relationship between power, influence, and persuasion
  • Understand a variety of fundamental principles of persuasion and compliance
  • Determine the types of power and influence they have and how to get more
  • Create a powerful first impression of their choosing
  • Develop a clear, compelling, and persuasive message
  • Increase their confidence and credibility
  • Frame alternatives to get the results they want
  • Harness the power of words, pictures, and stories to be more persuasive
  • Unleash their passion and their inner voice
  • Master a variety of techniques to persuade others in everyday situations

This course is for Managers, Supervisors, Department Heads, Team Leaders, C-Level Executives, Lawyers, Government Officials, Sales and Marketing Professionals, Business Development Executives, Entrepreneurs, Lecturers, Customer Service staff, Administrative staff, Public Relations and Corporate Communications Professionals, and others who wish to be more influential and persuasive.

Learners are guided through the topic with a combination of presentation and discussion, demonstrations, interactive sessions, role-plays, self-assessments and videos.

Course Information


SGD 530.00 (Nett)

Absentees will be charged the full course fees


9:00am to 5:00pm (07 hours)




Only on group request

Why Learn With Us?

Course Outline

  • Power, influence & persuasion
  • Ten magic keys of Persuasion
  • Managing your first impression 
  • Your appearance
  • Your voice
  • Your personal brand
  • Projecting confidence  
  • What’s your story?
  • Persuasive words
  • Magic words 
  • Power words    
  • Active voice
  • Spin
  • Who is your target?
  • Birds of a feather: four social styles
  • Elements of a persuasive message
  • Character, logic, and emotion
  • Charisma and presence
  • Changing minds: developing a campaign
  • Reciprocation
  • Commitment and consistency
  • Social proof
  • Liking
  • Authority
  • Scarcity  
  • Priming
  • Framing and influencing choices
  • Contrast
  • Anchors
  • The Yesable Proposition

David, the Persuasion Doctor, teaches people how to become more influential, compelling, and irresistibly persuasive as they share their message with the world. He has MBA and JD degrees and practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences.

David began lecturing and training in 1995. A provocative and engaging speaker, David uses humor and stories gathered from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. He is the author of four books and numerous articles in his field of expertise. 

David specializes in the area of persuasive communications, including:

Negotiation – David advocates the interest-based negotiation approach developed at Harvard to achieve win-win outcomes, though he can also take the gloves off and teach more hardball tactics and counter-tactics. David is the author of Win-Win Negotiations: Developing the Mindset, Skills and Behaviours of Win-Win Negotiators.

Persuasive Presentation Skills – David speaks internationally to large and small audiences. As a member of Toastmasters International he has won multiple speech competitions. David is the author of Kickass Business Presentations: How to Persuade Your Audience Every Time and Why Did the Chicken Cross the Road?: Lessons in Effective Communication. 

Storytelling in Business – Telling stories is a powerful and persuasive vehicle that top leaders use to get their message across with maximum impact and minimum resistance. David teaches the many purposes stories serve, as well as how to craft powerful and persuasive stories and master high impact delivery techniques for telling stories that move people to action.   

Influence and Persuasion – Business is all about influence and persuasion. David conducts workshops in influence and persuasion techniques, and also infuses these principles into all of his other programs.

Born and raised in Miami, Florida, USA, David has been living in Singapore and working throughout Asia since 1999.

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