Advanced Learning Singapore

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2-Day Leading with Influence: Walk, Talk and Act Like a Boss™ Course

Course Overview

This course is created, owned, and trained by its original creator,  Mr. David Goldwich. Learn from the original creator.

As modern organizations and teams continue to evolve, traditional forms of power are becoming less relevant in business. Instead, influence and softer forms of power are becoming more important. These come from expertise, persuasiveness, and personal qualities such as charisma, presence, and personal branding.

Most business communications are about persuasion: selling goods and services, tangibles and intangibles, ideas and visions. Whether creating a tag line for a pitch or structuring a campaign for the long haul, the ability of the messenger to influence is as important as the persuasiveness of the message. The ability to influence and persuade others is essential at all levels of the organization.

In this workshop learners will explore the mindset, skills, and behaviors of influential leaders. They will discover how to project confidence and presence to win the buy-in and support of others. They will learn to size up their target audience and craft a clear and concise message to maximize their own influence. Finally, learners will learn a variety of influence and persuasion techniques to command respect as a leader.

Upon completion of the course, learners will be able to:

  • Understand the relationship between power, influence, and persuasion
  • Determine the types of power and influence they have and how to get more
  • Create a powerful personal brand and first impression of their choosing
  • Craft a clear, compelling, and persuasive message
  • Learn how to create campaigns to influence others over time
  • Project confidence and assertiveness to command respect
  • Use the power of words and language techniques to best effect
  • Manage choices to get the outcomes they desire
  • Unleash their passion and their purpose to compel others to action
  • Master a variety of techniques to influence and persuade others
  • Look, sound, walk and talk like a boss!

This course is for Managers, Supervisors, Department Heads, Team Leaders, C-Level Executives, Lawyers, Government Officials, Sales Professionals, Business Development Executives, Entrepreneurs, Lecturers, Engineers and Technical staff, Customer Service and Support staff,  Administrative staff and others who wish to develop their influence as a leader.

Learners are guided through the topic with a combination of presentation and discussion, demonstrations, interactive sessions, role-plays, self-assessments and videos.

Course Information


SGD 1,060.00 (Nett)

Absentees will be charged the full course fees


9:00am to 5:00pm (14 hours)




Only on group request

Why Learn With Us?

Course Outline

  • What is your brand?
  • Your image, your story
  • The Window of Opportunity: First impressions and the Halo Effect
  • Your appearance
  • Color me _________ 
  • Passive, assertive, or aggressive?
  • The assertive voice
  • Assertive body language
  • The confidence factor 
  • Who is your target?
  • Crafting your message with the ACI Formula™
  • Finding the right balance – logic vs. emotion
  • Your Money Phrase
  • Changing minds: developing a campaign
  • Passion and authenticity
  • Power, influence and persuasion
  • Six Weapons of Influence
    – Reciprocation
    – Commitment and Consistency
    – Social proof
    – Liking
    – Authority
    – Scarcity
  • Managing Choices
  • Framing
  • Contrast
  • Anchors
  • The Yesable Proposition
  • First you listen
  • Show you care
  • Language matters
    – Toss backs and jargon
    – Yes, but … Yes, and …
    – Power words   
    – Active voice
    – Persuasive words and concepts
  • Charisma and presence
  • Are you a Multiplier?

David, the Persuasion Doctor, teaches people how to become more influential, compelling, and irresistibly persuasive as they share their message with the world. He has MBA and JD degrees and practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences.

David began lecturing and training in 1995. A provocative and engaging speaker, David uses humor and stories gathered from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. He is the author of four books and numerous articles in his field of expertise. 

David specializes in the area of persuasive communications, including:

Negotiation – David advocates the interest-based negotiation approach developed at Harvard to achieve win-win outcomes, though he can also take the gloves off and teach more hardball tactics and counter-tactics. David is the author of Win-Win Negotiations: Developing the Mindset, Skills and Behaviours of Win-Win Negotiators.

Persuasive Presentation Skills – David speaks internationally to large and small audiences. As a member of Toastmasters International he has won multiple speech competitions. David is the author of Kickass Business Presentations: How to Persuade Your Audience Every Time and Why Did the Chicken Cross the Road?: Lessons in Effective Communication. 

Storytelling in Business – Telling stories is a powerful and persuasive vehicle that top leaders use to get their message across with maximum impact and minimum resistance. David teaches the many purposes stories serve, as well as how to craft powerful and persuasive stories and master high impact delivery techniques for telling stories that move people to action.   

Influence and Persuasion – Business is all about influence and persuasion. David conducts workshops in influence and persuasion techniques, and also infuses these principles into all of his other programs.

Born and raised in Miami, Florida, USA, David has been living in Singapore and working throughout Asia since 1999.

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