1-Day The CRM (Customer Relationship Management) Ways To Long-Lasting Relationship Course In Singapore

A widely implemented business strategy aimed at winning and retaining customers for long-term profitability

The CRM (Customer Relationship Management) Ways To Long-Lasting Relationship Course Overview

What is quality today may not be quality tomorrow: A high quality product today may have an advantage in the market but in the future, it will be expected in all similar products. Putting the customer first is one of the most valuable strategies for building a business. Generating satisfied customers is the best source of word-of-mouth referrals and there is no better salesperson than a loyal customer.

This one-day Customer Relationship Management (CRM) program will touch on refocusing your business to concentrate on your customers in order to build long lasting relationships that allow you to beat the competition. Participants will learn how leadership styles and culture have an impact on deliverance of service.

At the end of the course, learners are able to:

  • understand the concept of Customer Relationship Management
  • acquire the knowledge and skills of a customer relationship professional
  • understand the characteristics of ‘The Ideal Organization’
  • enhance existing customer service skills and develop new techniques to improve your customers’ experience
  • understand your own impact on customers and identify ways to improve it

This workshop is suitable for anyone, not just service professionals or customer-facing roles, who has a part to play in delivering product, process or service in the business operations.

Learners are guided through practical steps of the topic with a combination of mini-lectures, group activities, discussions, hands-on exercises, games and Q&A sessions in this interactive workshop.

Course Outline

  • What is CRM?
  • Benefits of CRM
  • Elements of good CRM
  • Role and responsibilities in CRM
  • Skills of an effective CRM professional
  • Building relationships with customers and stakeholders
  • Organization culture that sets the stage of emphasis
  • Communication barriers that affects delivery
  • Pitfall and roadblock to prevent successful CRM
  • Understand customers’ needs and expectations
  • The Moment of Truth
  • Strategies to engage and enhance for customer satisfaction
  • Have an action plan for workplace application; enabling one to implement and improve performance in managing customer relationships

Our Dedicated Trainer

Swing has nearly 10 years of experience in hands-on Engineering, Quality, Project Management (manufacturing industry) and Customer Service in multinational corporations as well as multi-industrial sectors.

She has actively participated in training programs conducted at Shimano, Seagate and Hitachi Global Storage
Technologies – organizations known for their trailblazing quality and world-class training efforts. She was part of a team, at Hitachi GST, which was involved LEAN project to reduce waste in customer audits.

She was the key engineer in Customer Quality Department, to develop technical materials on process and
products for her multinational customers; all these were made possible by her vast experience and strong
technical knowledge in the fields of HDD product technology and competition. She was also the focal
point for communication on customer or quality issues, technical impact assessment on quality issues, and
hosted customer audits with excellent outcomes. She was actively involved with coaching cross-functional teams on the usage of problem-solving tools like 7 QC tools and CP/CPK.

The strong ability to work in a multi-cultural and diverse environment gives her an advantage in interacting and relating with working professionals from different background; making her a successful and inspiring facilitator in adult learning.

Swing facilitates WSQ (Employability Skills, Generic Manufacturing and Service Excellence modules)
and customized programs. Topics include Basic & Advanced ICT, Workplace Communication & Engagement, Interpersonal Skills, Negotiation Skills Best Practices, Initiative & Enterprise, Problem-Solving & Decision-Making, Root Cause Analysis, Systems Thinking, Critical Thinking, Creative Thinking, Project Management, Develop High Performance Team, The Facilitative Leader of Self-Managed Team, Manage Cross Functional and Diverse Team, Creative Leadership & Self Development, Enable People, Team Success, Apply Quality System, 5S Techniques, Failure Mode Effect and Analysis, Manage Process Improvement, Lean Six Sigma, Business Process Reengineering, Line Balancing, Value Stream Mapping, Provide GEMS, Respond to Service Challenges, Coach for Service Performance, Establish Relationship with Customers, Professional Telephone Skills, Excellent Service Role Model, Personal Effectiveness, Change & Adapt Now!, Business Writing and Time & Stress Management.

Her clients, amongst many, include AB Sciex, AMK Town Council, Broadcom, Du Pont Company, Evergreen Shipping, Food Empire, Home Team Academy, Integrated DNA Technologies, Jurong Port, K Box, Leonian Holdings, LVHM Fragrances & Cosmetics, Makino Asia, Maybank, MINDEF, Mandarin Group Hotel, New Port Duty Free, Oil States Industries, PSA Marine, Singapore Polytechnic, Singapore Power, Singapore Technologies Aerospace, Singapore Technologies Marine Ltd, Swiss Precision and Wine Connection.

She is active in areas of courseware development and consultancy work which includes Lean improvement, procedures establishment, On-The-Job-Training blueprint, talent development, competency mapping and Training Needs Analysis for corporate clients.

Swing has a Master’s Degree in Engineering Science (Engineering Management) and a Diploma in Quality Assurance Engineering. She is also a professional coach in Transformative Coaching; an International Coach Federation (ICF) approved training program, and a professional speaker coached by 2017 World Champion of Public Speaking.

Online Registration

Organisations with more than 2 learners, click here to download registration form.

All registration forms should be submitted at least 2 weeks before course commencement. Many courses have pre-requisites, which are intended to foster a learner’s success in the course. Be sure to check the necessary pre-requisites before registering.

Apply Online

Online Registration Form – Company

Part A:     Course Information

  • Create Fill-in Form in Word & Import Form Data from Excel
  • Creating Dynamic & Interactive Chart in Excel
  • Data Analysis using Dynamic & Interactive Excel Dashboard
  • Data Analysis with Excel Power Query, Data Model & Power Pivot
  • Data Analytics using Power BI Desktop Series 1 – Data Modelling & DAX Formulas
  • Data Analytics using Power BI Desktop Series 2 – Time Intelligence & Dashboard Visualization
  • Excel 100 Tips & Techniques
  • Excel Advanced Formulas & Functions
  • Excel Data Cleansing & Building Techniques
  • Excel Pivot Table In-Depth
  • PowerPoint Tips & Techniques
  • Word Tips & Techniques
  • ————————————————————————————————————————————————————————————-
  • 21st Century Supervisory Management Skills
  • Adapt, Evolve and Change – Embracing Changes in an Ever-Transforming Work Environment
  • Better Grammar for Business
  • Dealing with Difficult Customers Behaviour
  • Editing & Proofreading Skills
  • Emotional Intelligence Skills to Make A Difference In your Service to Customers
  • How to Talk to Anyone: The Art of Everyday Conversation
  • Keys To Increase Your Focus & Productivity At Work
  • Kickass Presentations Intensive
  • Leading with Influence:Walk, Talk And Act Like A Boss™
  • Managing Conflict and Confrontation the Less Stressful Way
  • MEMORY Empowerment Workshop for Higher Efficiency
  • Mistake Proofing Your Process, Products and Services
  • Nurturing Your Creative Brain
  • Persuade Like A Lawyer
  • Persuasion and Influence Secrets
  • Proactive Failure Management using FMEA (Failure Mode Effect and Analysis)
  • Problem Solving the 8D (Disciplines) Approach
  • Quality Control Tools for Data Analysis and Problem Solving
  • Quick Guide for Supervisory Management Roles
  • Reducing Stress While Optimizing Your 24/7
  • Systematic Approach to Solve Problems and Make Decisions
  • The Art of Technical Writing
  • The CRM Ways to Long Lasting Relationship
  • The Fundamentals of Business Process Reengineering – Don't Wait for Something to be Broken to Fix It!
  • The Real Approach (and Human Side) of Project Management
  • The Transformative Power of Story: Using Storytelling to Lead, Sell & Influence
  • Uncover Your Communication Power Towards Greater Understanding
  • Understanding how to be LEAN (not just for manufacturing industry)
  • Writing Better Emails
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  • 2037
  • 2038

Part B:     Company Information

Part C:     Particulars of Training Coordinator / Contact Person

  • Mr.
  • Mrs.
  • Ms.
  • Miss
  • Prof.
  • Dr.

Part D:     Billing Information 

Part E:     Learner(s) Information

Learner 1

  • Mr.
  • Mrs.
  • Ms.
  • Miss
  • Prof.
  • Dr.
  • Singaporean
  • Singapore PR
  • Others
  • Muslim
  • Vegetarian
  • No Preference

Learner 2

  • Mr.
  • Mrs.
  • Ms.
  • Miss
  • Prof.
  • Dr.
  • Singaporean
  • Singapore PR
  • Others
  • Muslim
  • Vegetarian
  • No Preference
  • ALS Sales Team / Email Updates
  • Search Engines (Bing, Yahoo, Google)
  • Social Media (LinkedIn, Facebook)
  • Referral (Colleagues, Friends, Family)
  • Others

Online Registration Form – Individual

Part A.     Course Information

  • Create Fill-in Form in Word & Import Form Data from Excel
  • Creating Dynamic & Interactive Chart in Excel
  • Data Analysis using Dynamic & Interactive Excel Dashboard
  • Data Analysis with Excel Power Query, Data Model & Power Pivot
  • Data Analytics using Power BI Desktop Series 1 – Data Modelling and DAX Formulas
  • Data Analytics using Power BI Desktop Series 2 – Time Intelligence & Dashboard Visualisation
  • Excel 100 Tips and Techniques
  • Excel Advanced Formulas & Functions
  • Excel Data Cleansing & Building Techniques
  • Excel Pivot Table In-Depth
  • PowerPoint Tips & Techniques
  • Word Tips & Techniques
  • 21st Century Supervisory Management Skills
  • Adapt, Evolve and Change – Embracing Changes in an Ever-Transforming Work Environment
  • Better Grammar for Business
  • Dealing with Difficult Customers Behaviour
  • Editing & Proofreading Skills
  • Emotional Intelligence Skills to Make A Difference In your Service to Customers
  • How to Talk to Anyone: The Art of Everyday Conversation
  • Keys To Increase Your Focus & Productivity At Work
  • Kickass Presentations Intensive
  • Leading with Influence:Walk, Talk And Act Like A Boss™
  • Managing Conflict and Confrontation the Less Stressful Way
  • MEMORY Empowerment Workshop for Higher Efficiency
  • Mistake Proofing Your Process, Products and Services
  • Nurturing Your Creative Brain
  • Persuade Like A Lawyer
  • Persuasion and Influence Secrets
  • Proactive Failure Management using FMEA (Failure Mode Effect and Analysis)
  • Problem Solving the 8D (Disciplines) Approach
  • Quality Control Tools for Data Analysis and Problem Solving
  • Quick Guide for Supervisory Management Roles
  • Reducing Stress While Optimizing Your 24/7
  • Systematic Approach to Solve Problems and Make Decisions
  • The Art of Technical Writing
  • The CRM Ways to Long Lasting Relationship
  • The Fundamentals of Business Process Reengineering – Don't Wait for Something to be Broken to Fix It!
  • The Real Approach (and Human Side) of Project Management
  • The Transformative Power of Story: Using Storytelling to Lead, Sell & Influence
  • Uncover Your Communication Power Towards Greater Understanding
  • Understanding how to be LEAN (not just for manufacturing industry)
  • Writing Better Emails
  • Month
  • January
  • February
  • March
  • April
  • May
  • June
  • July
  • August
  • September
  • October
  • November
  • December
  • Day
  • 1
  • 2
  • 3
  • 4
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  • 31
  • Year
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025
  • 2026
  • 2027
  • 2028
  • 2029
  • 2030
  • 2031
  • 2032
  • 2033
  • 2034
  • 2035
  • 2036
  • 2037
  • 2038
  • Month
  • January
  • February
  • March
  • April
  • May
  • June
  • July
  • August
  • September
  • October
  • November
  • December
  • Day
  • 1
  • 2
  • 3
  • 4
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  • 29
  • 30
  • 31
  • Year
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025
  • 2026
  • 2027
  • 2028
  • 2029
  • 2030
  • 2031
  • 2032
  • 2033
  • 2034
  • 2035
  • 2036
  • 2037
  • 2038

Part B.     Personal Information

  • Mr.
  • Mrs.
  • Ms.
  • Miss
  • Prof.
  • Dr.
  • Singaporean
  • Singapore PR
  • Foreigners
  • Vegetarian
  • Muslim
  • No Preference
  • No results
  • ALS Sales Team
  • Referrals (Colleagues, Friends, Family)
  • Search Engine
  • Social Media
  • Website
  • Others

Course Information

Course Code:

ALSSS-CRM

Course Fee:

S$400.00 (Nett)

Inclusive of 2 coffee breaks with refreshments and catered/buffet lunch

Call us for a group rebate when you register in a group of 6 or more

Absentees will be charged the full course fee

Course Dates:

  • 8 Jul 2020
  • 21 Aug 2020
  • 9 Oct 2020
  • 23 Nov 2020

1 day, 9:00am – 5:00pm
(7 hrs, exclude lunch break)

Registration:

For Company-Sponsored Learners: Click here to download registration form

For Self-Sponsored Learners:
Click here to download registration form

You can also register online here

For Government Ministries / Agencies on HRMS / ACE, you are unable to see our courses on the list. Please inform your Training Coordinator the Course Code, Course Title, Course Date and the Training Provider is Advanced Learning Singapore to upload into the system for registration

Course Venue:

Details of hotel will be confirmed nearer the course start date

Others:

Complimentary car park coupon upon request (subject to availability and confirmed on a first come, first served basis)

Note:

ALS reserves the right to reschedule, postpone or cancel any course, change the trainer and venue at short notice and at its absolute discretion, due to insufficient enrolment, class size, availability and circumstances outside our control

More Courses By Swing