1-Day The CRM (Customer Relationship Management) Ways To Long-Lasting Relationship Course In Singapore

A widely implemented business strategy aimed at winning and retaining customers for long-term profitability

All our courses are not subsidised and non-claimable using SkillsFuture credit

The CRM (Customer Relationship Management) Ways To Long-Lasting Relationship Course Overview

This course is created, owned, and trained by its original creator,  Ms. Swing Goh. Learn from the original creator.

What is quality today may not be quality tomorrow: A high quality product today may have an advantage in the market but in the future, it will be expected in all similar products. Putting the customer first is one of the most valuable strategies for building a business. Generating satisfied customers is the best source of word-of-mouth referrals and there is no better salesperson than a loyal customer.

This one-day Customer Relationship Management (CRM) program will touch on refocusing your business to concentrate on your customers in order to build long lasting relationships that allow you to beat the competition. Learners will learn how leadership styles and culture have an impact on deliverance of service.

At the end of the course, learners are able to:

  • understand the concept of Customer Relationship Management
  • acquire the knowledge and skills of a customer relationship professional
  • understand the characteristics of ‘The Ideal Organization’
  • enhance existing customer service skills and develop new techniques to improve your customers’ experience
  • understand your own impact on customers and identify ways to improve it

This workshop is suitable for anyone, not just service professionals or customer-facing roles, who has a part to play in delivering product, process or service in the business operations.

Learners are guided through practical steps of the topic with a combination of mini-lectures, group activities, discussions, hands-on exercises, games and Q&A sessions in this interactive workshop.

Course Outline

  • What is CRM?
  • Benefits of CRM
  • Elements of good CRM
  • Role and responsibilities in CRM
  • Skills of an effective CRM professional
  • Building relationships with customers and stakeholders
  • Organization culture that sets the stage of emphasis
  • Communication barriers that affects delivery
  • Pitfall and roadblock to prevent successful CRM
  • Understand customers’ needs and expectations
  • The Moment of Truth
  • Strategies to engage and enhance for customer satisfaction
  • Have an action plan for workplace application; enabling one to implement and improve performance in managing customer relationships

Our Dedicated Trainer

Swing has nearly 10 years of experience in hands-on Engineering, Quality, Project Management (manufacturing industry) and Customer Service in multinational corporations as well as multi-industrial sectors.

She has actively participated in training programs conducted at Shimano, Seagate and Hitachi Global Storage
Technologies – organizations known for their trailblazing quality and world-class training efforts. She was part of a team, at Hitachi GST, which was involved LEAN project to reduce waste in customer audits.

She was the key engineer in Customer Quality Department, to develop technical materials on process and
products for her multinational customers; all these were made possible by her vast experience and strong
technical knowledge in the fields of HDD product technology and competition. She was also the focal
point for communication on customer or quality issues, technical impact assessment on quality issues, and
hosted customer audits with excellent outcomes. She was actively involved with coaching cross-functional teams on the usage of problem-solving tools like 7 QC tools and CP/CPK.

The strong ability to work in a multi-cultural and diverse environment gives her an advantage in interacting and relating with working professionals from different background; making her a successful and inspiring facilitator in adult learning.

Swing facilitates WSQ (Employability Skills, Generic Manufacturing and Service Excellence modules)
and customized programs. Topics include Basic & Advanced ICT, Workplace Communication & Engagement, Interpersonal Skills, Negotiation Skills Best Practices, Initiative & Enterprise, Problem-Solving & Decision-Making, Root Cause Analysis, Systems Thinking, Critical Thinking, Creative Thinking, Project Management, Develop High Performance Team, The Facilitative Leader of Self-Managed Team, Manage Cross Functional and Diverse Team, Creative Leadership & Self Development, Enable People, Team Success, Apply Quality System, 5S Techniques, Failure Mode Effect and Analysis, Manage Process Improvement, Lean Six Sigma, Business Process Reengineering, Line Balancing, Value Stream Mapping, Provide GEMS, Respond to Service Challenges, Coach for Service Performance, Establish Relationship with Customers, Professional Telephone Skills, Excellent Service Role Model, Personal Effectiveness, Change & Adapt Now!, Business Writing and Time & Stress Management.

Her clients, amongst many, include AB Sciex, AMK Town Council, Broadcom, Du Pont Company, Evergreen Shipping, Food Empire, Home Team Academy, Integrated DNA Technologies, Jurong Port, K Box, Leonian Holdings, LVHM Fragrances & Cosmetics, Makino Asia, Maybank, MINDEF, Mandarin Group Hotel, New Port Duty Free, Oil States Industries, PSA Marine, Singapore Polytechnic, Singapore Power, Singapore Technologies Aerospace, Singapore Technologies Marine Ltd, Swiss Precision and Wine Connection.

She is active in areas of courseware development and consultancy work which includes Lean improvement, procedures establishment, On-The-Job-Training blueprint, talent development, competency mapping and Training Needs Analysis for corporate clients.

Swing has a Master’s Degree in Engineering Science (Engineering Management) and a Diploma in Quality Assurance Engineering. She is also a professional coach in Transformative Coaching; an International Coach Federation (ICF) approved training program, and a professional speaker coached by 2017 World Champion of Public Speaking.

Course Information

Course Code:


Course Fee:

S$490.00 (Nett)

Inclusive of lunch and 02 coffee breaks with snack items.

Call us for a group rebate when you register in a group of 8 or more.

Absentees will be charged the full course fee.

Course Dates:

1 day, 9:00am – 5:00pm
(7 hrs, exclude lunch break)


For Company-Sponsored learners: Click here to download registration form.

For Self-Sponsored learners: Click here to download registration form.

Training Venue:

To be confirmed one (1) week prior to the course start date.


ALS reserves the right to reschedule, postpone or cancel any course, change the trainer and venue at short notice and at its absolute discretion, due to insufficient enrolment, class size, availability and circumstances outside our control.

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